Our Mission

Konjo Naturally’s mission is to simplify the modern woman's natural hair journey through customized services, cultural enrichment, and the promotion of holistic brands.

Our Promise

Konjo Naturally only features brands which produce quality hair care products. The brands we promote steer away from harmful toxins and embrace natural solutions to your hair care problems. Additionally, we pride ourselves on supporting black-owned businesses.

About Us

  • •SUBSCRIPTION BOX: Take our hair quiz and get 3 FULL SIZED products selected just for you. 👑 Cohesive for a routine, if you subscribe.

  • •SHOP: Our E-commerce based platform is powered by black-owned brands who formulate their products using NATURAL ingredients, that’s the Konjo promise. ✨

  • •LOCS: Our Loc Box + Shop keeps our Konjo Promise but is exclusively for Loc’d hair. Eliminate product build up and promote growth by using products that were created with the Loc community in mind.

    • Our CEO

    • Hey kurl friend!

      My name is Helena Hailu and I am an HBCU alum and first generation Ethiopian-American living in the DMV. As the CEO of Konjo Naturally, I am a recovering product junkie.

      The first step to recovery is recognizing you have a problem. When I realized my dorm room was decorated with more hair products than posters (most of which didn’t even work for me), I knew it was time for an intervention.

      After 3 years of experience as a brand ambassador/ event coordinator, I began to take note of the products that do and don’t work for different hair textures, porosities, and styles.

      With the help of The Butterland, Hydratherma Naturals and other black-owned brands Konjo Naturally has developed a quiz that will match you with the right hair care product for your unique hair.

      Take our quiz and get matched today!